When a company has a clear vision and has earned a reputation for goodness, flawless execution and best-in-class processes, it draws employees, customers and suppliers to them in ways that competitors only dream of. Customers return again and again. Employees stay and give their all. Suppliers offer their best prices and performance.
In short, the company glows.
Make It Glow details the processes and practices behind the warm and fuzzy concept of glow and documents its impact on business success. You’ll discover the five elements of glow and learn how to use these elements to deliver remarkable customer and employee experiences and earn the fierce loyalty of all stakeholders.
Case studies offer real-life examples of how a company’s vision can be effectively honed and captured and then reflected in business propositions, customer service, employee training and development and even competitive strategy.
You’ll learn how to turn around mediocrity and “wobble,” which typically occurs as challenges emerge, new managers and employees come onboard and business expands. The book also includes guidance for measuring progress and developing leaders who will light up all levels of your organization.
Whether your company is a start-up struggling with expansion or a decades-old enterprise that’s lost its competitive edge, the methods and discussion in this book can help you flip the switch and achieve the success and rewards that far exceed quarterly numbers.