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Our blog postings give you the inside scoop on what we – and our customers – are thinking about.  On these pages you’ll find commentary on recent news and events.  Insights into best practices and recommendations relevant to assessments, hiring practices, employee engagement and corporate culture.  Even philosophical discussions on corporate goodness and the importance of stakeholder commitments.   We urge you to join in the conversation and add your thoughts.

Are You Rewarding Your Desired Culture?

Amanda Woller
by Amanda Woller, Consultant

We have all experienced situations where we try to encourage one behavior, yet unintentionally promote an undesirable behavior instead. And we might not always be aware of it – which is one thing when you are training your dog, but another when it is damaging your company culture.

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Recapping HR Technology 2012

Tony Pantoja
by Tony Pantoja, Director of Business Development

Corvirtus returns from a great experience at the world’s leading business conference & expo on technology for HR professionals. The conference presented many opportunities to gain insight on recent changes in the world of technology. And while staying cutting-edge is of great significance, it is essential that we not forget about the core of our businesses – our people. 

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Targeting Your Brand

Tom DeCotiis
by Tom DeCotiis, Founder and Partner

What is "Brand?" To understand the value of a brand is to understand the intended meaning and how it is consistently derived by consumers. In other words, it is in the details of specifying the intended brand beyond its tagline to the psychology of its meaning.

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Six Rules to Lead By

Tom DeCotiis
by Tom DeCotiis, Founder and Partner

Thirty years in business can teach a lot of lessons. While most of the lessons are important, if not memorable, only a few verge on being what I would call “rules of the road.” Here are some ideas that may provoke the development of your own rules to succeed by.

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Do You Know "Why?"

Leanne Buehler
by Leanne Buehler, Director of Experience Solutions

We are loyal to a company (either as an employee or a customer) when it is able to clearly communicate and deliver upon a compelling sense of purpose. Learn more about how answering the question of why can create powerful emotional connections with key stakeholders.

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